Solutions for a new era of connected experiences


Samsung Electronics held the Samsung Developer Convention 2021 (SDC21), which marks the corporate’s first digital developer convention. Open to customers, builders, and companions, Samsung introduced a set of product options and companies to form, design, and create seamless experiences that simply combine into in the present day’s altering life. In the course of the occasion, Samsung highlighted its consumer-centric method to innovation. Specifically, the corporate confirmed how developments in AI, IoT and safety work in tandem with the breadth of Samsung’s portfolio to create experiences that adapt to the best way individuals dwell and finally unlock a brand new period. connectivity and collaboration.

“We’re pleased with the pioneering work we are able to do in partnership with the artistic developer group,” stated DJ Koh, President and CEO of TI & Samsung Electronics’ Cell Communications Division. “As society turns into extra intently linked by means of new instruments and units, we need to make individuals’s lives simpler and smarter, wherever they’re.”

Platforms designed for linked experiences

A sturdy platform of applied sciences in AI, IoT and safety perfects the patron expertise and accelerates the flexibility of builders to create artistic purposes. Samsung detailed its plans to strengthen core platform applied sciences like Bixby, SmartThings and Samsung Knox.

In the course of the SDC21 keynote speech, Samsung introduced enhancements to Bixby, which has turn out to be a central a part of the consumer expertise for greater than 300 million Samsung units. Bixby now makes use of on-device AI and deep neural networks to course of instructions on the units themselves. Because of this know-how, this improvement makes service as much as 35% sooner than earlier than.

For builders, Samsung additionally introduced the Bixby Residence Platform, which serves as a wise layer between Bixby’s pure language processing and SmartThings. With the platform, voice instructions can now be executed extra intelligently, considering the state and context of assorted units.

Samsung made extra bulletins concerning SmartThings, together with how the platform will absolutely combine with Matter, the most recent customary in sensible dwelling compatibility. Matter solves builders’ interoperability challenges and, with an expansive checklist of companions, would be the catalyst that makes sensible dwelling connectivity occur nearly effortlessly.

SmartThings Hub software program may also be built-in into Samsung’s product portfolio, which incorporates Samsung Sensible TVs and Household Hub fridges.

Samsung believes that shopper knowledge and private privateness are as necessary because the experiences they allow. Samsung is dedicated to offering a steady shopper expertise and guaranteeing that its units and companies are safe from begin to end. Samsung Knox, the corporate’s defense-grade safety platform, provides built-in safety for greater than 100 million Samsung units.

To additional defend shopper knowledge, Samsung Knox Vault is available in a mixture of safety particular {hardware}, a brand new safe processor and remoted safe reminiscence, and new embedded software program that protects essentially the most safe Android OS and utility knowledge.

In the course of the SDC21 keynote speech, Samsung highlighted the significance of collaboration and its philosophy of open innovation to excellent safety and privateness, reiterating its work to proceed to launch safety evaluation instruments, reminiscent of open supply initiatives.

Samsung additionally outlined its Privateness Ideas in SDC21, highlighting the three commitments that information all innovation within the firm: Safety, Alternative and Transparency. With these rules, customers, builders, and companions are given the data they should make selections about how knowledge is managed.

The corporate provides customers the choice to overview and handle their permissions from the privateness settings on their Galaxy units and Sensible TVs and discloses Samsung’s privateness insurance policies by means of the Privateness Portal. Transferring ahead, Samsung will collaborate with world safety consultants because it continues to launch open supply safety evaluation instruments to make its ecosystems safer.

Tizen takes Sensible TV to new ranges

Primarily based on its imaginative and prescient “Screens In all places, Screens for All”, Samsung continues to construct its place because the world chief in televisions by growing new experiences that excellent connectivity, performance and immersive leisure. At SDC21, Samsung launched a number of ways in which Samsung TVs allow new experiences, together with:

  • Video communication primarily based on partnership with Google to allow customers to take pleasure in higher video calls on televisions by means of AI-enabled zoom and focus features.
  • Samsung Well being on Sensible TVs that connects to a webcam to investigate actions and supply real-time suggestions throughout a exercise.

Extra real looking video games because of HDR10 +, with automated settings for low latency and HDR calibration.

For companies, Samsung will launch Tizen for Enterprise. This service helps interactive digital boards in faculties, kiosks in purchasing facilities and even screens in eating places, airports and subways. With the brand new administration portals, corporations can carry out real-time monitoring and management screens remotely, simply making use of settings to a number of units with a easy contact.

With Tizen TV Platform Licenses, producers who need to introduce a premium TV platform like Tizen can accomplish that rapidly with minimal price. This permits them to make use of Tizen TV’s presence to advertise their merchandise within the Sensible TV market and finally assist extra customers take pleasure in Tizen.

Innovating throughout the Galaxy ecosystem

Samsung provides a consumer expertise that meets the wants of all customers and units. And with an ever-expanding vary of machine sorts and type components, builders have all kinds of alternatives to innovate in additional methods.

At SDC21, Samsung launched the brand new One UI 4, the most recent model of its consumer interface for cellular units. One UI Four will present new ranges of customization to allow customers to create an expertise and machine that’s really their very own. It combines high Samsung privateness and security measures with choices for customers to customise permissions so they’re at all times in charge of their knowledge when utilizing a Samsung machine.

Samsung demonstrated the capabilities of One UI Four to builders on the occasion, notably for foldable units such because the Galaxy Z Fold3 and Z Flip3. Because of One UI 4, customers will have the ability to make use of options reminiscent of Flex mode and Multi-Energetic Window, which allow customers to take pleasure in extra intuitive and easy-to-use experiences which are distinctive to the foldable type issue. .

SDC21 additionally included a Galaxy Watch session that showcased improvement instruments to assist them construct new apps within the new watch app ecosystem.

Samsung invitations builders and companions for its journey to convey new and protected experiences to life. For extra data on the Samsung Developer Convention 2021, please go to