Now greater than ever, streaming has change into the core of house leisure. New streaming platforms are regularly being launched and the expansion of the business accelerates sooner than ever as an increasing number of folks get pleasure from their favourite TV exhibits, motion pictures and extra from the consolation of their properties. 
Powered by the Tizen working system, Samsung Electronics’ line of televisions affords customers a central hub for seamless streaming experiences. Together with the South Korean model’s cutting-edge image high quality, state-of-the-art sound, and user-friendly working system, the corporate’s partnerships with main content material suppliers like HBO are taking customers’ house streaming experiences to the subsequent. stage.
To be taught extra, Samsung Newsroom caught up with Jennifer Mirgorod, Advertising and Companion Administration Chief at WarnerMedia, to be taught concerning the state of streaming, the way forward for the business, and the way HBO’s partnership with Samsung is offering customers with an expertise. really premium.
Q: Please introduce your self and speak about your function at WarnerMedia.
A: Because the Companion Advertising and Affiliation Administration Chief, I’m liable for the distribution and advertising and marketing of WarnerMedia’s streaming providers, together with HBO Max, its transactional video enterprise, and linear tv networks. I lead the crew that manages our multi-channel video programming distribution companions in North America, in addition to our international platform partnerships, together with with Samsung.
Q: Streaming providers have seen large development within the final 12 months. What are some notable traits the business has seen over the previous 12 months?
A: Since I started my profession in media greater than 25 years in the past, I’ve witnessed the whole lifetime of the streaming business. We have now seen an enormous enhance in reputation through the years and the dimensions of the worldwide over-the-top providers market is projected to succeed in $ 86.eight billion by 2026.
As extra streaming platforms emerge, content material is critically essential to any of those. This development, then, has been of accelerating significance to make sure that essentially the most iconic titles from Warner Bros. and our whole portfolio are broadcast on HBO Max. The relative shortage of premium content material in our business has made proudly owning franchises like Harry Potter and Sport of Thrones and DC Universe, amongst others, an extremely highly effective differentiator for WarnerMedia.
Q: With extra customers ditching cable TV and shifting to OTT providers, how do you assume the premium content material market will develop over the subsequent decade?
A: The previous few years have been described because the period of the “TV heyday,” with a whole lot of latest TV collection launched annually. And one factor has change into clear: Customers crave premium content material. It’s premium tales that set the trail to a brand new period and resonate with giant audiences, whatever the platform on which they’re launched. HBO has lengthy been house to precisely that type of content material, and with HBO Max, we hope to construct on this.
Q: What adjustments has HBO made to its platform to advertise development and supply subscribers with new experiences?
A: We have now performed various issues with each the product itself and our method to offering the absolute best expertise for our clients.
Throughout the first 12 months of HBO Max, our product crew has centered on evolving the app, including new options to make sure the platform delivers a premium expertise that matches the premium content material it hosts. Meaning including new personalization options together with “For You” trays, youngster age profiles, up to date format, improved content material element pages, accessibility options and extra.
We additionally took a daring step late final 12 months and determined to launch our 2021 Warner Bros. scenographic roster in theaters and on HBO Max on the identical day, giving clients the most suitable choice to devour content material based mostly on their tastes, which it has confirmed to be a stable technique.
Our know-how crew can also be working exhausting to supply the perfect viewing experiences, together with help for HDR10 and 4K streaming. As we frequently replace and publish new content material by means of HBO Max, our clients will see an increasing number of content material out there in these codecs.
Because of Tizen OS, Samsung televisions and projectors permit us to deliver HBO Max to many alternative large-format surfaces and allow high-quality and various interactions with customers.
Q: What have been a number of the greatest advantages of getting HBO Max out there on Samsung Good TVs?
A: We have now discovered many advantages from partnering with Samsung and supporting Tizen’s distinctive working system. Because of Tizen OS, Samsung TVs and projectors permit us to deliver HBO Max to many alternative large-format surfaces and allow high-quality and various interactions with customers.
Additionally they supply an built-in and optimized expertise for customers to get pleasure from a extra satisfying viewing. The HBO Max app will seem within the menu bar for 2021 and 2022 TVs for handy entry, and we’re leveraging the power of Tizen’s Common Information characteristic in areas the place it is out there.
We have additionally deepened our integration of HBO Max content material into Tizen’s search performance to supply a extra seamless expertise for patrons from begin to end.
Q: Is there something you possibly can share concerning the HBO Max roadmap that, along with Samsung Good TVs, will assist present customers with extra worthwhile experiences?
A: Samsung is a valued associate and we stay up for constructing a powerful basis that now we have been constructing collectively because the launch of HBO Max. Samsung clients can count on key updates to the app expertise within the coming weeks, together with the addition of 4K, Dolby Atmos, and 5.1 audio.
Additionally on the roadmap are options enhanced with Bixby, in addition to the addition of ‘Proceed Watching’ and ‘Personalised Preview’ options to assist create an much more seamless and customized viewing expertise. .
Samsung clients can count on key updates to the app expertise within the coming weeks, together with the addition of 4K, Dolby Atmos, and 5.1 audio.
Q: Lastly, are there any thrilling motion pictures and exhibits that HBO Max subscribers can stay up for later this 12 months?
A: Completely. We’re enthusiastic about various new collection and films to be launched through the second half of this 12 months and now we have plans to broaden into new markets.
Our crew is very motivated by the reboot of the lately launched Gossip Woman collection, in addition to the unique movie No Sudden Transfer, plus new Max originals, Mindy Kaling’s The Intercourse Lives of Faculty Ladies, and the subsequent chapter of Intercourse and the Metropolis referred to as And Simply Like That.
Additionally returning are HBO favorites, together with Succession, Insecure, and Curb Your Enthusiasm. On the movie entrance, new scenographic releases from Warner Bros. have been launched and can be launched on the platform on the identical days as theaters with titles comparable to Area Jam: A New Legacy, The Suicide Squad, The Many Saints of Newark and Dune, amongst others.
.
