The profitable Life Unstoppable sequence begins a brand new chapter with a enjoyable tour of the “Home of Surprises”: a household group lives and enjoys the merchandise and improvements of the Samsung ecosystem in an unprecedented manner. It is a reboot marked by exploration, leisure, creativity, pleasure, and fervour.Samsung Electronics launched Life Unstoppable 2021, which this yr enhances the digital expertise with a stylized, animated quick touring Samsung’s iconic “Home of Surprises.”
Our houses have develop into the middle of our lives over the previous 18 months, remodeling into faculties, places of work, gyms, and leisure areas. Regardless of on a regular basis we spend inside our 4 partitions, the home has additionally develop into too comfy and we want a contemporary begin.
This yr’s Life Unstoppable expertise seeks to encourage those that need to innovate their residence expertise, with merchandise that enable shoppers to as soon as once more “hit play” for a lifetime of surprise and pleasure.
Life Unstoppable: “Home of Surprises” introduces us to a household of eclectic characters on a journey by way of their dynamic residence, demonstrating how Samsung’s ecosystem of linked gadgets permits every of its members to discover their creativity and fervour, and foster a Life Unstoppable (Unstoppable Life, in Spanish).
Life Unstoppable: “Home of Surprises” is the primary in need of its type for the South Korean model, bringing know-how to life in methods by no means seen earlier than. The expertise spans six totally different rooms, with interactive vignettes, every displaying a group of actually linked Samsung merchandise fostering a much-needed reboot of pleasure and inspiration within the residence, from cell screens that transfer and fold to beautiful televisions. immersive gadgets and equipment improvements that breathe new life into even your least favourite duties.
“At Samsung we develop improvements that transcend what individuals count on. From folding telephones to televisions displaying paintings when turned off to washing machines that clear your garments quicker utilizing the period of time, detergent and water you actually need, ”says Benjamin Braun, Advertising and marketing Director, Samsung Europe. ‘With Samsung’s Home of surprises’, we present how our linked merchandise carry improvements that assist prospects reside an Unstoppable Life. ”
Fascinating and eccentric household
Samsung services are featured within the immersive and full of life “Home of Surprises” by way of model spokespeople and the eccentric Unstoppables household: Health club-Buff Dad, Rockstar Mum, Magician Archie, Celebrity Chef Evie and former Lucha -Free Wrestler Gran.
All through the expertise, members immerse themselves in a sequence of vignettes, every that includes all of the options of Samsung’s 2021 product line to attract inspiration from the joie de vivre of the Unstoppables:
House race
The just about magical modularity of the Bespoke fridge involves life when Chef Evie runs out of house to retailer the night’s feast and her magical brother extremely provides one other module to the unit.
The curious incident of the Snowing Cake
The Unstoppables put the Samsung Bespoke Jet to the take a look at when Evie, making a snowing cake, causes a winter catastrophe within the kitchen. Can the Samsung Bespoke Jet face up to the warmth or the shortage of it?
Get into motion
The household leaps into motion with The Premiere, Samsung’s way of life projector and the Sounbar Q800, on one of many well-known Unstoppables film nights, with actually immersive leisure that brings laughter, tears and different feelings.
Colonel Dad
The Samsung Odyssey Neo G9 Gaming Monitor places you one step forward of the competitors as you lead your group to victory with a dynamic curved display that allows you to absolutely implement your battle plans.
Misplaced within the music
Mum is immersed in her favourite musical moments on the sensible Neo QLED TV and the Q950 Soundbar, becoming a member of Samsung’s different immersive QLED TVs within the “Home of surprises”, The Body, with distinctive customized frames, and The Serif, whereas having fun with a dance. However since Mum would not need to dance alone, she invitations a few of her finest associates to have enjoyable along with her, due to Google Duo on her Galaxy Z Flip3.
A rock celebrity
The Bespoke AirDresser lets Mum steam clear her beloved Rockstar jacket, so she’s prepared for a particular shock household go to later that evening.
Up-to-date improvements
The Bespoke AirDresser has simply been launched globally and presents a customizable design with up to date sensible options resembling AI drying options and AI management options that personalize your expertise.
The Bespoke AirDresser is likely one of the highlights of the “Home of surprises”, together with a collection of different up to date improvements, together with:
Bespoke Jet, a premium cordless vacuum cleaner that is available in quite a lot of colours with an all-in-one battery charging system and computerized mud emptying.
Bespoke Jet Bot AI +, a complicated vacuum cleaner that identifies objects and conforms to a number of surfaces for optimum cleansing. Customers can monitor their houses with a reside video feed, whereas the hygienic “no-touch” Clear Station can robotically empty trash, whereas accumulating dust and dirt with its filtration system. a number of layers.
Take part within the film in actual time
The second version of the Life Unstoppable sequence combines storytelling and leisure in a single interactive digital expertise, combining quite a lot of Hollywood and digital strategies to make story members stand out.
The added interactive layers enable company to take part within the film in actual time, creating a novel and disruptive expertise, supported by the inventive use of know-how.
